5th of July 2022
How does a $3 chocolate bar stand up next to a $400 chocolate bar? Famous YouTuber and philanthropist MrBeast set forth to answer this burning question in a side-by-side comparison of To’ak’s Art Series chocolate and his own Feastables MrBeast Chocolate Bars.
While MrBeast proclaims his product to be “the final boss of all chocolates,” he humbly invited world-renowned chef Gordon Ramsay to serve as judge in this no-holds-barred chocolate competition. Before we reveal the victor, though, here’s a look at how both bars stack up when it comes to price, ingredients, sourcing, background, and experience.
MrBeast vs. To’ak Chocolate Price
MrBeast Chocolate Price
MrBeast—who is no stranger at putting his money where his mouth is—sells his 60g chocolate bars in packs of 10 at $29.99 plus shipping (only available in the U.S.). That comes to $0.05 per gram of chocolate.
To’ak Chocolate Price
To’ak Chocolate—who is also transparent about where its money goes—sells a range of single-origin, single-harvest artisanal chocolate bars starting at $35. For this challenge, MrBeast chose To’ak’s most expensive chocolate bar, the 50g Art Series edition, which comes in at $450 with free shipping. That comes to $9 per gram of chocolate.
This means the To’ak $450 chocolate bar is roughly 180 times more expensive per gram than MrBeast’s.
To'ak's 50g Art Series Edition
MrBeast vs. To’ak Chocolate Ingredients
MrBeast Chocolate Ingredients
In his video MrBeast boasts, “Only five ingredients. We try to keep it healthy!” Those five ingredients include:
- Cane sugar
- Organic chocolate liquor
- Organic cocoa butter
- Sunflower lecithin
- Extra ingredient, depending on the bar (varieties include: sea salt, quinoa crunch, almond, and milk chocolate)
The Feastables website highlights buzz phrases like “plant-based” (chocolate is a plant, after all), “no artificial flavors,” and “ingredients you can pronounce.” They also use organic cocoa products, but not every ingredient in their bars is organic. Their bars are gluten free, non-GMO, and (aside from their grass-fed milk chocolate) vegan.
To’ak Chocolate Ingredients
In contrast, most To’ak Chocolate bars contain two simple ingredients:
- Organic cacao beans
- Organic cane sugar
To’ak uses Ancient Nacional Cacao, one of the world’s oldest and rarest variety of cacao, native to our home in Ecuador. All To’ak bars are gluten free, non-GMO, vegan, organic and go well beyond Fair Trade by paying our cacao growers up to 9x the Fair Trade minimum price.
MrBeast vs. To’ak Chocolate Sourcing & Environmental Initiatives
MrBeast Cacao Sourcing
You can’t talk about chocolate nowadays without mentioning where the cacao is coming from. For MrBeast Chocolate, “the ingredients are ethically sourced and sustainably delivered,” according to Feastables CEO Jim Murray. But he doesn’t go much further to explain what that exactly means. We do know that Feastables works with the Rainforest Alliance, which offers Fair Trade certification for his cacao, as well as recycling business TerraCycle and carbon-neutral platform EcoCart.
While the Rainforest Alliance is a good step to promoting ethical cacao sourcing and sustainable farming practices, it does fall short in its auditing. Only 40% of large farms are inspected by the Alliance yearly, and most small-scale producers fall through the cracks, meaning even certified cacao may still involve child labor, poor wages, and deforestation.
That said, MrBeast has spearheaded some meaningful fundraising projects in the name of our planet. He raised $20 million to plant 20 million trees and raised $30 million to remove 30 million pounds of garbage from the ocean. Also, his philanthropic organization has delivered more than 1.2 million meals to more than 100,000 people suffering from food insecurity in the U.S.
To’ak Cacao Sourcing
To’ak Chocolate sidesteps the middle man and purchases cacao directly from cacao growers in the Ecuador valley of Piedra de Plata. To’ak’s cacao has been confirmed by DNA tests to be 100% pure Nacional and is designated Heirloom by the Heirloom Cacao Preservation Fund.
To’ak is dedicated to using regenerative cacao harvested from a regenerative agroforestry system that naturally removes CO2 from the atmosphere and preserves biodiversity. We work alongside the rainforest conservation foundation Third Millenium Alliance (TMA) and also pays cacao farmers some of the highest prices in the industry—about 270% to 820% above the standard farmgate price. Our focus is quality not quantity.
MrBeast vs. To’ak Chocolate Background
MrBeast Chocolate Background
A YouTube pioneer, MrBeast is still a newbie in the chocolate world. He launched his MrBeast Bars in early 2022 with help from Murray, formerly of RXBAR and PepsiCo, Inc. As far as the making of the chocolate, the most we can gather from MrBeast’s website is that his chocolate is “created by experts.”
To’ak Chocolate Background
The idea for To’ak Chocolate was born in 2007 out of a rainforest conservation project started by co-founder Jerry Toth in Ecuador. Through TMA, he helped create the Jama-Coaque Ecological Reserve along the coastal mountain range and began cultivating cacao trees and making chocolate by hand in a bamboo house deep in the forest (without electricity). Formally incorporated in 2014, To’ak has been leading the regenerative cacao movement and refining the chocolate-making process, from planting the cacao tree to packaging the chocolate—all in Ecuador.
The Mr. Beast vs. To’ak Chocolate Experience
The Mr. Beast Chocolate Experience
As far as the customer experience, MrBeast’s trademark playfulness and generosity extends to his chocolate line, down to the $1 million in prizes he has lined up for customers. Each chocolate bar purchase includes a QR code that may be redeemed for instant prizes. One bar equals one spin of MrBeast’s “Wheel of Wins.” Prizes include MrBeast merch, $10,000 in cash, an electric bike, a feature in a MrBeast YouTube video, and even a Tesla Model 3 electric car.
MrBeast even built a Willy Wonka-inspired Chocolate Factory and handed over $500,000 to one of 10 winners who found a “golden ticket” in one of their Feastables bars.
The To’ak Chocolate Experience
The To’ak experience is slightly different, with the sole focus on the chocolate itself. To’ak’s philosophy is to help people pause, connect with their senses and the natural environment, and engage in conscious consumption of chocolate—the product of one of nature's most complex and nutrient dense plants on the planet, theobroma cacao.
With the extremely limited $450 Art Series, you get a rare duality blend of two vintage editions of To’ak chocolate, matured for several years. The one-of-a-kind handcrafted hardwood box packaging is inspired by Ecuador’s native son, artist Oswaldo Guayasamín, and features an original, limited-series print by the artist, along with tasting utensils and a 60-page booklet that tells the story behind the chocolate and provides a guide to dark chocolate tasting and pairing.
To’ak also offers an exclusive Chocolate & Art in Quito experience, which includes a private tour of Guayasamín’s home, a chocolate tasting and wine or spirit pairing in Guayasamín’s private wine cellar.
Is the Most Expensive Chocolate Really the World’s Best Chocolate?
With all that in mind, who proved to be the victor in Gordon Ramsay’s eyes? Here, the beloved curmudgeon tries the most expensive chocolate bar alongside MrBeast’s own:
It only took the chef a few seconds to decide (by the way, we recommend taking a little more time to enjoy that $400 chocolate bar!). “Which is better?” MrBeast asks. “Definitely yours … is second,” Ramsay declares.
There you go. For Ramsay, To’ak proved to be the best chocolate. As to being the most expensive chocolate in the world, discover exactly why here.